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Indianapolis’ Official Tourism Organization Rebrands City April 22, 2009

Posted by ICVA Communications in Advertising Campaigns, Conventions & Meetings, ICVA Business.
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INDIANAPOLIS—In response to extensive research and trend analysis, the Indianapolis Convention & Visitors Association (ICVA) officially has launched the City’s new brand, aimed at increasing convention business and attracting additional leisure visitors.

The new brand, with tagline “Raising the game,” showcases the 13th largest city in the nation in a more confident tone, focusing on Indianapolis’ first-class sporting amenities, its convention and hospitality package, its rich cultural offerings and continued economic  growth.

“Around the world, Indianapolis’ name is synonymous with the spirit of competition.  With every structure we build, every event we stage and every attraction we display, we set new national standards,” said Warren Wilkinson, ICVA senior VP of marketing & communications. “Our new brand strategy leverages this competitive spirit.”

The new brand coincides with more than $3 billion in new tourism related product coming online by 2011—including the doubling in size of the Indiana Convention Center and significant hotel growth.

As the official sales and marketing organization for Indianapolis, the ICVA is charged with driving tourism, filling the expanding convention center and meeting the demand of additional hotel inventory.  The ICVA spent more than six months researching trends and analyzing how meeting planners and potential visitors view the city.

The new marketing campaign incorporates a deliberate suite of materials to catch the eye of meeting planners and leisure visitors.  The campaign was creatively designed with the help of the ICVA’s strategic/local partner, Young & Laramore.

New Brand Elements: “Raising the game”

  • New URL: www.visitindy.com  
  • New Microsite in the works for convention planners: www.visitindy.com/raisingthegame 
  • Convention Print Advertising (convention/meeting magazines)
  • Leisure Print Advertising (regionally)
  • Radio Spots (regionally) 
  • TV Spots (10 new spots each 15 seconds in length; regionally) 
  • E-mail Marketing Campaign (engaging meeting planners)
  • Public Relations (media materials and promotional items)
  • Comprehensive Tradeshow Strategy (industry events around the U.S. and Canada)

An integral component of the brand rollout will be an increase in summer radio advertising during morning and evening drive times in key cities that research shows draw the most visitors: Chicago, St. Louis, Cincinnati and Louisville.

The ICVA booked a record-breaking 685,000 room nights in 2008.

“Whether it’s $69 million in hotel renovations in the last 24 months or significant improvements to our many cultural attractions—Indianapolis is continually ‘Raising the Game’ and our momentum will continue,” said Wilkinson.

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.  The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis, and positively influence the visitor experience.  According to a Global Insight report, in partnership with D.K. Shifflet & Associates, 22 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,600 full-time equivalent employment positions in the hospitality industry.

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Indianapolis Convention & Visitors Association Strengthens Convention Sales Department with Staff Addition March 30, 2009

Posted by ICVA Communications in Conventions & Meetings, ICVA Business.
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INDIANAPOLIS, IN – The Indianapolis Convention & Visitors Association (ICVA) announces the hiring of Lesly Connolly as National Sales Manager in the ICVA’s Washington, D.C. satellite office. 

In her role with the ICVA, Connolly will work to attract business to Indianapolis from associations, corporations and other organizations utilizing 1,000 or more room-nights on peak.  Connolly brings more than 10 years of diverse experience in the hospitality and travel/tourism industries to the ICVA sales team.  Connolly most recently served as the convention sales manager with the Valley Forge Convention & Visitors Bureau. 

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.  The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis, and positively influence the visitor experience.  According to a Global Insight report, in partnership with D.K. Shifflet & Associates, 22 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,600 full-time equivalent employment positions in the hospitality industry.

American Library Association Coming to Indy March 30, 2009

Posted by ICVA Communications in Conventions & Meetings, Expansion & New Development, ICVA Business.
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INDIANAPOLIS – The American Library Association will bring its 2021 Midwinter Meeting to Indianapolis.  The meeting, Jan. 22-27, 2021, is expected to attract 11,000 attendees and fill more than 18,000 hotel rooms, according to the Indianapolis Convention & Visitors Association (ICVA).  Visitor spending is estimated at $11.6 million.

“As a result of the Indiana Convention Center expansion, the new Marriott Place hotel package and the continued enhancements of our downtown facilities, the American Library Association is the type of customer we are now able to attract,” said Don Welsh, president and CEO of the ICVA. “It is our furthest booking out and we’re thrilled to have them in Indianapolis for the first time in their history.”

Other cities hosting the ALA in upcoming years include Boston, San Diego, Dallas, Seattle, Philadelphia and Chicago.

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.  The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience.  According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

Indianapolis Convention & Visitors Association Names Senior Vice President of Sales; CVB Professional Ronnie Burt Jr. Joins ICVA Team on Jan. 5 December 16, 2008

Posted by ICVA Communications in Conventions & Meetings, ICVA Business.
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INDIANAPOLIS – The Indianapolis Convention & Visitors Association (ICVA) has named Ronnie Burt Jr.  as its new senior vice president of sales.  Burt Jr. had been the vice president of sales and services for the Baltimore Area Convention & Visitors Association since 2005. 

“We are incredibly fortunate to have secured a convention sales professional of Ronnie’s caliber,” said ICVA President & CEO Don Welsh.  “His broad experience in sales and services will allow the ICVA to more aggressively sell Indianapolis’ changing convention product, while his strong leadership and management skills will motivate and drive our sales team to produce metric-driven results.”

With nearly 20 years in the hospitality and tourism industry, Burt Jr. began his career as a marketing executive at Caesars Hotel and Casino.  He joined the Baltimore Area Convention & Visitors Association in 1999 as director of national accounts, eventually leading its sales efforts in the role as vice president of convention sales and services, the position which he vacates.  In 2006, Burt Jr. served as the interim president and CEO, where he managed a staff of more than 50 employees and a $9 million budget. 

Burt Jr. is an active member of several professional industry associations, including the American Society of Association Executives (ASAE), Professional Convention Management Association (PCMA), National Coalition of Black Meeting Planners (NCBMP) and Meeting Professionals International (MPI). 

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.  The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience.  According to a Global Insight report, in partnership with D.K. Shifflet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

The National FFA Convention Will Return to Indianapolis December 15, 2008

Posted by ICVA Communications in Conventions & Meetings, ICVA Business.
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INDIANAPOLIS – The National FFA Organization announced today that its annual convention will be returning to Indianapolis, and the event will rotate between Louisville and Indianapolis for the foreseeable future.

Starting in 2013, the city will share hosting duties with Louisville on a three-year rotational basis. Louisville will host the convention 2013 through 2015. The convention will return to Indianapolis for the years 2016 through 2018. After a return engagement with Louisville, Indianapolis will then be given the first right of option for the years 2022-2024.

“It’s great news to learn that Indianapolis has once again been selected to host the national FFA convention,” said Indianapolis Mayor Greg Ballard.  “The positive impact of this event, and these outstanding young people, on our city is undeniable.  Indianapolis has much to offer FFA members, advisors and guests, from new downtown hotels to world-class sporting events, arts and entertainment.”

National FFA President Paul Moya was jubilant as well.  “The city of Indianapolis has extended its very best brand of Hoosier Hospitality to our organization and its members,” said Moya.  “This host city arrangement will allow all our future members to take part in the Indianapolis convention experience during their high school years.”

“We are elated to continue to be the host of the national FFA convention through 2012 and beyond. It’s the biggest and one of our most important city-wide conventions,” said Don Welsh, president and CEO of the Indianapolis Convention and Visitors Association. “We understand and respect the decision to put Louisville in the mix. It is a great city and destination in close proximity to Indianapolis. We know it was a great host city for FFA prior to coming to
Indianapolis. We look forward to continuing working with National FFA leadership and our local partners on ways to provide an exceptional experience for these outstanding young men and women.”

The annual national FFA convention, which is currently contracted to Indianapolis through 2012, hosts more than 54,000 high school-aged FFA members from across the country.  The return of this prestigious event—the nation’s largest annual youth gathering—will bring Indianapolis estimated annual revenue exceeding $40 million.

At this morning’s announcement, FFA representatives presented Indianapolis officials with commemorative blue corduroy banners showcasing the FFA emblem and the years the city will host the annual national FFA convention. 

The National FFA Organization, formerly known as the Future Farmers of America, is a national youth organization of 507,763 student members – all preparing for leadership and careers in the science, business and technology of agriculture – as part of 7,439 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The National FFA Organization changed to its present name in 1988, in recognition of the growth and diversity of agriculture and agricultural education. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. Visit www.ffa.org for more information.

RCA Dome Roof Deflation Scheduled for Sept. 24 September 15, 2008

Posted by ICVA Communications in Conventions & Meetings, Expansion & New Development, ICVA Business.
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INDIANAPOLIS – The skyline of downtown Indianapolis will be noticeably altered when the RCA Dome fabric roof is deflated on Wednesday, September 24 at 10:30 a.m., according to the Indiana Stadium and Convention Building Authority (ISCBA).  The deflation, which is expected to last 30 to 45 minutes, will consist of turning off the large fans creating pressure that keeps the roof inflated.

The roof deflation is the next step toward the removal of the Dome, which paves the way for construction of a $275 million major expansion of the Indiana Convention Center – a structure that will be attached to the new Lucas Oil Stadium by an enclosed pedestrian connector.
 
In a brief ceremony, former Mayor Bill Hudnut — during whose administration the Dome was constructed — will flip a switch to turn off the large fans.  The ceremony will begin at 10:30 a.m. on the north steps of Lucas Oil Stadium.  It will include various individuals who have been associated with the Dome over the years, sharing memories as the roof slowly descends.
 
When completed in the late fall of 2010, the expanded Convention Center — combined with the new Stadium space – will increase the amount of exhibition, meeting room, ballroom and pre-function space from about 725,000 square feet to more than 1.2 million square feet.  That includes 253,100 square feet of exhibition space and 63,000 square feet of meeting room space.
 
Walls and ceilings that don’t comprise the Dome’s structural frame are currently being demolished and removed, as are salvage and memorabilia items.  About half of the Dome will be dismantled with traditional demolition methods and the remaining upper level seating areas will be imploded, which is scheduled to occur in December.

According to the construction manager, a joint venture of Shiel Sexton/Powers and Sons, the project is on schedule, including the construction of new meeting rooms at the northwest corner of the existing Convention Center.
 
The Dome’s eight-acre roof consists of two layers of fabric supported by a series of cables and fans.  The facility had a maximum seating capacity of 60,500 permanent seats (57,965 for football), but could be configured for more than that number for NCAA Final Four games and other special events.
 
For 24 years, the Dome provided extraordinary and invaluable service to Indianapolis and Indiana.  It was the home for the Indianapolis Colts, hosted numerous national and international conventions, trade shows and church assemblies, and served as the site for IHSAA high school and NCAA college football and basketball championships.  It hosted presidential speeches, countless concerts and other major and recurring events.
 
For example, on July 9, 1984, the Dome set a new world attendance record for an indoor basketball game – 67,596 fans — when the U.S. Olympic basketball team played an exhibition against a team of NBA All-Stars.  In addition to the Colts and IHSAA and NCAA championships, recurring events included the Bands of America Grand Nationals, Circle City Classic, Indiana Black Expo Summer Celebration and Supercross.  
 
Originally called the Hoosier Dome when it was opened in May 1984, the facility was renamed the RCA Dome in 1994 when Thomson Consumer Electronics, a division of RCA, paid $10 million for naming rights over 10 years.

When the expansion is complete, the Capital Improvement Board of Managers (CIB) will manage the Convention Center, as it does Lucas Oil Stadium.  The ISCBA is the state agency responsible for financing, designing and constructing both the Convention Center expansion and the new Stadium.

Contact: David Sease or Lou Gerig, 317-634-1171

Indy Officials to Welcome World’s Most Elite Drum Corps; Inaugural “Indy Drum Off” To Sound Start to World Championships August 5, 2008

Posted by ICVA Communications in Conventions & Meetings, Events.
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Indianapolis Mayor Greg Ballard and local officials will welcome the 2008 Drum Corps International World Championships to Indianapolis this week as the 2007 reigning world champions, Blue Devils from Concord, Calif., will demonstrate their percussive skills and challenge local Indianapolis participants in an exhilarating street drumming competition.

What:            
A Welcome Press Conference and Inaugural Indy Drum Off will usher in “Marching Music’s Major League™” with the 43 competing drum and bugle corps traveling from across the country to Central Indiana.  Additionally, the drumming skills of local Indianapolis personalities and sports mascots assembled will go head-to-head against the 2007 reigning world champion Blue Devils drum line.  The event will kick off the Drum Corps International Individual and Ensemble contest at the Indiana Convention Center featuring members from the world’s most elite marching music ensembles as they showcase their talent and musical skills all day here in downtown Indianapolis. 

Who:
Press Conference Participants:

  • Greg Ballard, Mayor of Indianapolis
  • Dan Acheson, President & CEO of Drum Corps International
  • Don Welsh, President & CEO of the Indianapolis Convention & Visitors Association

Drum Off Participants:

  • Reigning 2007 World Champion Blue Devil drum line
  • Rowdy from the Indianapolis Indians
  • Bowser and the Pacemates from the Indiana Pacers
  • Freddy Fever of the Indiana Fever
  • Representative(s) from the Indianapolis Colts (invited)
  • Area media personalities

Where:          
The press welcome press conference and the Indy Drum Off will take place on the Indiana Convention Center’s Capitol Avenue Plaza, directly across the street from St. John Catholic Church along Capitol Avenue.  The area is adjacent to the large steps leading up to the RCA Dome.  A rain location is set for the Serpentine 2 area on the second floor of the convention center adjacent to the escalators nearest the skywalk that goes to the Hyatt. 

When:
Wednesday, August 6, 2008, 11 – 11:30 a.m.

Free to the public, the Drum Corps International Individual and Ensemble contest is one of seven events taking place during the 2008 Drum Corps International World Championships. The world championships will feature events in Michigan City, Indianapolis and culminate with final performances at Indiana University’s Memorial Stadium in Bloomington, August 7 – 9.

WORLD CHAMPIONSHIPS TICKET INFORMATION

  • Tickets for the world championship events at Memorial Stadium in Bloomington can be purchased online at www.DCI.org/Indiana08, Ticketmaster.com or at the box office on the day of the show.
  • SPECIAL GROUP RATES are available for organizations, companies or any group 20 persons or more. For special group offers contact Mike Henn at 317-842-9637 or hennmike@gmail.com.  

About the Drum Corps International World Championships
The Drum Corps International World Championships are the pinnacle of more than 115 competitive events taking place across North America as part of the annual DCI Summer Tour. From June through mid-August, the tour features ensembles comprised of up to 150 brass musicians, percussionists and dance performers ages 14 to 22. Each of these elite groups will travel more than 10,000 miles, rehearsing an average of 10 hours daily in order to compete at the highest levels of musical and performance excellence in venues which include the Georgia Dome in Atlanta, the Alamodome in San Antonio and INVESCO field at Mile High in Denver.

The semifinals and finalsof the Drum Corps International World Championships will take place in Memorial Stadium on the campus of Indiana University in Bloomington on August 7-9, 2008. Indianapolis’ Lucas Oil Stadium will host the World Championships each year starting in August, 2009. 
 
MEDIA CONTACTS:
Bob Schultz
Indianapolis Convention & Visitors Association
bschultz@indianapolis.org
317-639-4772 (work)
317-442-2155 (cell)

Diane Peasel
Drum Corps International
media@DCI.org
317-275-1221 (work)
630-400-3547 (cell)

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Local Tourism Leaders Showered With Awards; Indianapolis Convention & Visitors Association Receives Three National Awards This Month July 23, 2008

Posted by ICVA Communications in Conventions & Meetings, ICVA Business.
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INDIANAPOLIS, IN – The Indianapolis Convention & Visitors Association (ICVA) has recently received new awards and recognition from three national convention trade publications, the Meetings and Conventions Gold Service Award, Successful Meetings Pinnacle Award and Association Convention and Facilities Distinctive Achievement Award.

Award recipients were all selected based on similar criteria of professionalism of staff, quality of destination and convention centers, support on hotels and site inspections, ground transportation planning, supplier information, housing assistance, guidance on local attractions and liaison with local venders and services.  Selections from each publication were made solely based on votes from subscribers. 

The ICVA has been honored with the Gold Service award 12 times and the Pinnacle Award 14 times before this year.  Association Convention and Facilities, however is a new publication and this was the first time the Distinctive Achievement Award was given.

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.  The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience.  According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

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Indianapolis Convention & Visitors Association Welcomes Donald Welsh as New President & CEO June 20, 2008

Posted by ICVA Communications in Conventions & Meetings, Expansion & New Development.
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Indianapolis Convention & Visitors Association Names Donald Welsh as New President & CEO

INDIANAPOLIS – The Indianapolis Convention & Visitors Association (ICVA) has named Donald P. Welsh as its new President & CEO. Welsh, 52, who has been the president and CEO of the Seattle Convention and Visitors Bureau, will assume his duties with the ICVA on Aug. 1. Welsh succeeds Bob Bedell who announced his retirement last December effective July 31. Bedell has served as president and CEO since 2002.

Welsh said he was attracted to Indianapolis by a mix of both professional and personal reasons. His arrival coincides with the opening of Lucas Oil Stadium in August, the opening of the midfield terminal at Indianapolis International Airport in October, the beginning of construction on expansion of the Indiana Convention Center and construction of the 1,600-room Marriott hotel complex anchored by the 1,000-room JW Marriott. He said Indianapolis is a “marketer’s dream come true.”

A veteran of more than 20 years in the hospitality industry, Welsh was chosen from a nationwide search that began with more than 100 applicants.

“This is a big deal for us,” said Jim Morris, the president of Pacers Sports & Entertainment and ICVA board member who chaired the search committee. “Don is one of the most extraordinary leaders of the convention, tourism and hospitality industry in all of North America. When he came here to visit, he displayed a genuine passion for our community and the importance of this activity for the economy of Indianapolis and Central Indiana.”

“Don’s qualities in particular and the number of exceptional candidates seeking this position reflect the nationwide recognition that Indianapolis is a convention, meetings and tourism destination with a great future,” said Jerry Semler, ICVA chairman of the board. “We have found absolutely the right man to lead the ICVA and the Indianapolis hospitality industry during this exciting phase of expansion and growth.

Prior to becoming president and CEO of the Seattle bureau, Welsh served as its senior vice president for sales and marketing from 2003-2005.

A native of Baltimore, Welsh has served in various sales and marketing capacities for the Westin Hotels and Resorts, The Ritz-Carlton Hotel Company, the MGM Grand Hotel/Casino in Las Vegas and Wyndham International.

In 2000-2001, he was president of the Continental Basketball Association, working with former Indiana Pacers coach Isiah Thomas. After the CBA ceased operations, Welsh returned to the hospitality industry as executive vice president for business development at Helms Briscoe, one of the nation’s top meeting planning companies. There, he managed clients such as Four Seasons, Starwood, Marriott and Hilton.
In 2003, he moved to the Seattle CVB as senior vice president of sales and marketing.

As president and CEO in Seattle, he has overseen a staff of 50 full-time employees and a budget of $11 million. In 2007, the 9,000 hotel rooms in the core of downtown Seattle had an occupancy rate of 75 percent.

Welsh successfully rebranded the Seattle CVB in 2006 with the current brand, “Seattle, Metronatural.” He also implemented a Tourism Matters campaign to raise awareness among local citizens and elected officials about the significant impact of tourism.

Welsh and his wife, Jean, have four daughters: Ashley, 24; Laura, 20; Amanda, 18, and Sarah, 14.

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth. The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience. According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

Contact: Bob Schultz, APR, 317-639-4772, bschultz@indianapolis.org

Performance Racing Industry’s Trade Show Will Not Return to Indianapolis May 2, 2008

Posted by ICVA Communications in Conventions & Meetings.
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INDIANAPOLIS – Performance Racing Industry (PRI), one of Indianapolis’ largest trade shows, which left the city after 2004 because it had outgrown the available space in the Indiana Convention Center, will not return.

Officials from PRI and the Indianapolis Convention & Visitors Association (ICVA) confirmed Friday that continued growth of the show since it moved to Orlando in 2005 will prevent it from coming back to Indianapolis even after the expansion of the Indiana Convention Center is completed in 2010.

“I want to emphasize that (Indianapolis) has done nothing wrong,” said PRI Producer Steve Lewis. “On the contrary, everything in Indianapolis – from the city to the facility to the hospitality to the hotels – was perfect in the time we were there. “The only factor in this decision is size.”

PRI and the ICVA had a letter of agreement that the show, which was held in Indianapolis from 1998 through 2004, would return annually post-expansion from 2011-2013. Visitor spending from the last PRI in Indianapolis in 2004 was estimated at $26.6 million.

However, since moving to Orlando, PRI space demands have exceeded one million square feet. The expansion of the Indiana Convention Center, which includes exhibit space in Lucas Oil Stadium, will total about 750,000 square feet.

“We fully understood that our agreement with PRI to return after expansion was never an iron-clad guarantee,” said Bob Bedell, president and CEO of the ICVA. “The agreement was well intended and in good faith for both parties. However, the growth of Steve’s show has simply exceeded his expectations as well as ours. We both worked hard to find a creative solution to handle the expanded show but it just didn’t work out.”

Trade show attendance grew from 25,000 to 39,000 during its years in Indianapolis. In Orlando, attendance has surpassed 40,000 and continues to grow. “We came to a simple mathematical conclusion that we just can’t fit in Indianapolis,” said Lewis. “On the one hand, we’re pleased with our success. But, on the other hand, it’s frustrating because it inhibited our ability to return. For me personally, it’s a loss. I made a lot of friendships in Indianapolis and have great familiarity with the community. There’s a sincere element of sadness on my part not being able to come back.”

Bedell pointed out that Fire Department Instructors Conference (FDIC) and Dealer Expo are staying in Indianapolis through construction and post-expansion. The ICVA also is booking several groups because of the expanded space, including the National Truck Equipment Association and the National Federation for Catholic Youth Ministries.

Overall, because of the expanded Convention Center and Lucas Oil Stadium, the ICVA has booked 70 groups with an anticipated attendance of 1.5 million and an estimated spending of $931.9 million from 2011 and beyond. “While we regret losing any business, there’s no question expansion was not only necessary, but will result in Indianapolis’ continued growth and success in booking trade shows, conventions and meetings,” said Bedell.

About ICVA
The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth. The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience. According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

About PRI
The PRI Trade Show is the world’s largest hardcore racing trade show, and one of the top 50 largest trade shows in North America. With more than 45,000 racing industry entrepreneurs in attendance from 45 countries, the three-day PRI Trade Show is timed so that racing retailers, engine and car builders, wholesaler/distributors, professional race teams and other industry participants can shop the latest new product introductions and have them in inventory for the next racing season.

Contacts:

ICVA: Bob Schultz, (317) 639-4772; bschultz@indianapolis.org
PRI: Pete Evanow, (714) 305-8083, pevanow@performanceracing.com