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Indianapolis to host 2012 Super Bowl May 21, 2008

Posted by ICVA Communications in Events.

INDIANAPOLIS – NFL team owners voted today to award the bid for the 2012 Super Bowl to the City of Indianapolis.

Today, a five member delegation representing Indianapolis was given a 15 minute opportunity to present the city’s bid to NFL team owners. Following the presentations by Indianapolis, Phoenix, Ariz. and Houston, Tex., team owners met to cast their votes for the winning city.

“This is great news for not only Indianapolis, but for the whole State of Indiana. The decision made by the NFL owners shows their recognition of the hard work of our team and the strength of our community,” said Mayor Greg Ballard. “This was truly a community bid. It began with a process of involving anyone interested in being a part of it, and ended with our 8th grade ambassadors flying all over the country to hand-deliver our final bid package.”

Studies of past Super Bowl host cities show that Indianapolis can expect 100,000 visitors over the course of one week and over an estimated $120 million direct spend into the local economy.

“We are once again eager to share with the world our incomparable package of convenience and outstanding facilities,” said Bob Bedell, president and CEO of the Indianapolis Convention & Visitors Association. “This decision today stands as a testament to our deliberately designed downtown, which has become the ideal destination for this and many other major events. I know our thousands of hospitality service providers and community volunteers will once again deliver with excellence.”

Tamara Zahn, President of Indianapolis Downtown, Inc. agreed.

“We are thrilled! This is a sensational score for Downtown Indianapolis,” Zahn said. “Now it is up to all of us to exceed NFL expectations and deliver what we know Indianapolis can do!”

About Indy’s 2012 Bid

Super Bowl Village

  • A T-shaped pedestrian friendly area stretching from Monument Circle to Georgia Street on Meridian
  • Will connect the Indiana Convention Center to Conseco Fieldhouse
  • Will include live entertainment, warm zones, team units and other local flavors
  • Will connect to a football theme park, part of the NFL Experience at the Indiana Convention Center

Tech High School Athletic Facility

  • A privately financed $9 million athletic facility located on the campus of Tech High School on the city’s near eastside
  • Used as a training/practice facility for one of the competing teams
  • Following Super Bowl 2012, the facility will be turned over to the school district for student use

Lucas Oil Stadium

  • Since the city’s bid for the 2011 Super Bowl, Lucas Oil Stadium has made one year of construction progress
  • The three-deck, seven-level multi-use building with a retractable roof will seat 74,595 fans for the 2012 Super Bowl


  • Indianapolis is well versed in hosting large events and the dedication of our volunteers is unwavering
  • Convenient downtown facilities including the Indiana Convention Center, hotels, and restaurants and shops, etc.
  • Successfully partnered with the NFL in September 2007 to host the Kick-off Concert on Monument circle for the Colts opener (this will be a similar event to the Saturday night concert staged for up to 100,000 prior to Super Bowl 2012)

Marcus J. Barlow
Press Secretary
Office of the Mayor
E-mail: mbarlow@indygov.org
Office: 317-327-3713
Cell: 317-496-5515

Jessica Higdon
Deputy Press Secretary
Office of the Mayor
E-mail: jhigdon@indygov.org
Office: 317-327-3649
Cell: 317-281-5817



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