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IMS announces extensive plans for centennial era May 27, 2008

Posted by ICVA Communications in Expansion & New Development.
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INDIANAPOLIS, Thursday, May 22, 2008 – The Indianapolis Motor Speedway will celebrate 100 years of worldwide leadership in motorsports entertainment through its Centennial Era from 2009-2011, which will feature many special events, a new, retro corporate logo and redevelopment of the area surrounding the Racing Capital of the World.

Plans for the Centennial Era celebration were revealed by IMS Chief Executive Officer Tony George and IMS President and Chief Operating Officer Joie Chitwood during an event May 22 at Allison Mansion of Marian College in Indianapolis.

IMS is honoring the 100th anniversaries of the opening of the venerable racetrack, in 1909, and of the inaugural Indianapolis 500, in 1911, through the Centennial Era celebration.

Indiana businessmen Carl G. Fisher, James A. Allison, Arthur C. Newby and Frank H. Wheeler pooled their resources to build the Indianapolis Motor Speedway in 1909 as an automobile testing ground to support Indiana’s growing automotive industry. The focus of the facility soon turned to racing, with Ray Harroun winning the inaugural Indianapolis 500 on May 30, 1911.

“No other motorsports facility in the world has the rich history and tradition of the Indianapolis Motor Speedway,” said IMS Chairman of the Board Mari Hulman George. “The Centennial Era celebration will pay homage to the heroes and events of our storied past while anticipating an even more glorious future.”

There are many intertwined components to the Centennial Era celebration:

  • Centennial Era Logo. A new Centennial Era logo will be used at IMS from 2009-2011. The logo, designed by IMS Creative Services, draws elements from 1909, 1934 and 1961 in a historic motif.
  • Centennial Gala. A Centennial Gala will take place in late February 2009 in downtown Indianapolis, with dinner and live entertainment. Proceeds of the formal Gala will benefit the Indianapolis Motor Speedway Foundation, which operates the Hall of Fame Museum.
  • Balloon Festival. A balloon festival will take place on the first weekend of May 2009 at IMS. The two-day event will commemorate the first competitive event ever at the Speedway, a gas-filled balloon race June 5, 1909.
  • Concours d’Elegance. A Concours d’Elegance, which is a competition between vehicle owners to be judged on the appearance of their machinery, will take place in summer 2010 at IMS. The event will celebrate the significance of vehicular transportation and competition to Indianapolis and feature a vehicle auction, vintage racing competition and a black-tie gala.
  • New Interstate Interchange. A completely redesigned highway interchange at Interstate 465, Interstate 74 and Crawfordsville Road will create a new front door to the Town of Speedway, in which the entire IMS facility is located, and enhance traffic flow to and from IMS.
  • Town of Speedway Redevelopment. A large redevelopment project in the Town of Speedway will transform 400 acres south and west of IMS into a vibrant, thriving and attractive downtown that fosters growth within the existing business community and encourages the development of new businesses, particularly in the motorsports industry. Redevelopment will make the area surrounding IMS a year-round destination for race fans. Highlights include a retail/commercial corridor along Main Street, improved traffic flow by extending Crawfordsville Road to meet 16th Street south of IMS, and improving pedestrian safety and accessibility around IMS, including creating a linear park just west of IMS on what is now Georgetown Road.

“The Centennial Era celebration is the most multi-faceted evidence ever of our commitment to worldwide leadership in motorsports entertainment,” IMS CEO Tony George said. “It creates a clear, focused vision for our future while honoring the competitors and fans who have made the Speedway the landmark destination for speed over the past 100 years.”

More details about the components of the Centennial Era will be released in the future.

IMS tickets:
To purchase tickets, camping or parking for the Indianapolis 500, Allstate 400 at the Brickyard and Red Bull Indianapolis GP, contact the IMS ticket office at (800) 822-INDY outside the Indianapolis area, (317) 492-6700 locally or log on to http://www.indianapolismotorspeedway.com.

Ron Green, Indianapolis Motor Speedway, (317) 492-6780, rgreen@brickyard.com
Paul Kelly, Indianapolis Motor Speedway, (315) 673-0184, pkelly@brickyard.com


ICVA reaction to 2012 Super Bowl announcement May 21, 2008

Posted by ICVA Communications in Events.
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Indianapolis to host 2012 Super Bowl May 21, 2008

Posted by ICVA Communications in Events.
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INDIANAPOLIS – NFL team owners voted today to award the bid for the 2012 Super Bowl to the City of Indianapolis.

Today, a five member delegation representing Indianapolis was given a 15 minute opportunity to present the city’s bid to NFL team owners. Following the presentations by Indianapolis, Phoenix, Ariz. and Houston, Tex., team owners met to cast their votes for the winning city.

“This is great news for not only Indianapolis, but for the whole State of Indiana. The decision made by the NFL owners shows their recognition of the hard work of our team and the strength of our community,” said Mayor Greg Ballard. “This was truly a community bid. It began with a process of involving anyone interested in being a part of it, and ended with our 8th grade ambassadors flying all over the country to hand-deliver our final bid package.”

Studies of past Super Bowl host cities show that Indianapolis can expect 100,000 visitors over the course of one week and over an estimated $120 million direct spend into the local economy.

“We are once again eager to share with the world our incomparable package of convenience and outstanding facilities,” said Bob Bedell, president and CEO of the Indianapolis Convention & Visitors Association. “This decision today stands as a testament to our deliberately designed downtown, which has become the ideal destination for this and many other major events. I know our thousands of hospitality service providers and community volunteers will once again deliver with excellence.”

Tamara Zahn, President of Indianapolis Downtown, Inc. agreed.

“We are thrilled! This is a sensational score for Downtown Indianapolis,” Zahn said. “Now it is up to all of us to exceed NFL expectations and deliver what we know Indianapolis can do!”

About Indy’s 2012 Bid

Super Bowl Village

  • A T-shaped pedestrian friendly area stretching from Monument Circle to Georgia Street on Meridian
  • Will connect the Indiana Convention Center to Conseco Fieldhouse
  • Will include live entertainment, warm zones, team units and other local flavors
  • Will connect to a football theme park, part of the NFL Experience at the Indiana Convention Center

Tech High School Athletic Facility

  • A privately financed $9 million athletic facility located on the campus of Tech High School on the city’s near eastside
  • Used as a training/practice facility for one of the competing teams
  • Following Super Bowl 2012, the facility will be turned over to the school district for student use

Lucas Oil Stadium

  • Since the city’s bid for the 2011 Super Bowl, Lucas Oil Stadium has made one year of construction progress
  • The three-deck, seven-level multi-use building with a retractable roof will seat 74,595 fans for the 2012 Super Bowl


  • Indianapolis is well versed in hosting large events and the dedication of our volunteers is unwavering
  • Convenient downtown facilities including the Indiana Convention Center, hotels, and restaurants and shops, etc.
  • Successfully partnered with the NFL in September 2007 to host the Kick-off Concert on Monument circle for the Colts opener (this will be a similar event to the Saturday night concert staged for up to 100,000 prior to Super Bowl 2012)

Marcus J. Barlow
Press Secretary
Office of the Mayor
E-mail: mbarlow@indygov.org
Office: 317-327-3713
Cell: 317-496-5515

Jessica Higdon
Deputy Press Secretary
Office of the Mayor
E-mail: jhigdon@indygov.org
Office: 317-327-3649
Cell: 317-281-5817

ICVA Launches Local/Regional Ad Campaign to Attract Visitors May 13, 2008

Posted by ICVA Communications in Advertising Campaigns.

High Gas Prices Prompt Tourism Officials to Include Central Indiana Residents in Marketing Targets

INDIANAPOLIS – The Indianapolis Convention & Visitors Association (ICVA) and the Indianapolis Cultural Development Commission (CDC) are rolling out a regional consumer marketing campaign this week. The ICVA and CDC are joined by 10 cultural organizations as co-op partners for this year’s campaign. Television and radio advertising is being complemented by an aggressive, multi-layered campaign that includes public relations, promotions, email programs, social media, podcasts and Web site enhancements. And, new this year, the campaign responds to high gas prices by running TV spots in the Central Indiana market targeting local residents for “close-to-home” tourism.

The lighthearted, 10-second television spots feature visitors enjoying various attractions while asking the viewers, “This is my Indy; what’s yours?” Indy-legends Helio Castroneves and Tony Dungy will join local talent throughout the campaign. The co-op ad campaign includes the Children’s Museum of Indianapolis, Conner Prairie, Downtown Canal, Eiteljorg Museum, Indiana State Museum, Indianapolis Cultural Districts, Indianapolis Motor Speedway, Indianapolis Museum of Art, Indianapolis Zoo and the Slippery Noodle as participating attractions.

The cable/network television ads and radio spots, including live traffic reads, will run for ten weeks this summer in Chicago as well as Cincinnati, Louisville and St. Louis. TV spots will run throughout Central Indiana, including Indianapolis.

Radio promotions, including on-air prize giveaways donated by Indianapolis attractions, hotels and restaurants, are part of the campaign. Visitors to the ICVA Web site, http://www.indy.org, also can register for Win in Indy emails that include prize packages with attraction/event tickets, dining certificates and hotel stays.

The 2008 summer marketing campaign, running from this week until mid-August, is part of a $1 million promotional campaign funded by the ICVA and the Cultural Development Commission and the co-op partners.

Strategic Marketing & Research showed a return on investment of $140 for every $1 spent in advertising in 2007 by the ICVA and CDC. Last year’s campaign created 170,000 incremental trips, 188,000 hotel room-nights sold and $88 million in direct visitor spending.

“We are confident this year’s campaign will be as effective, if not more so,” said Mary Huggard, ICVA Vice President of Marketing & Communications. “We believe these ads will resonate with adults, delight children and drive home the fact that Indianapolis offers many wonderful summer getaways for the entire family that are also affordable and convenient.”

Features for the summer 2008 campaign include the 10-second formats with greater repetition – 10,000 TV spots and 6,000 radio spots. All spots were conceptualized, scripted, produced and edited in-house at the ICVA’s new editing suite by ICVA’s Creative Director Bill Hendrickson, Video/Marketing Manager Seth Hancock and Electronic Communications Manager Jeff Robinson.

In addition, the ICVA has added enhancements to its Web site at http://www.indy.org, including packages and an aggressive social media campaign. Visitors to the website can now add their own ratings of restaurants, attractions, hotels and other venues, as well.

Plus, in an effort to increase awareness of local tourism offerings, the ICVA is once again holding its annual Indy’s Hometown Tourism Expo on Monument Circle on May 13 from 10 a.m. – 2 p.m. with more than 100 representatives from area attractions, festivals, restaurants, hotels, transportation companies, events and other tourism-related enterprises.

The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth. The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis, and positively influence the visitor experience. According to a Global Insight report, in partnership with D.K. Shifflet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

Bob Schultz, (317) 639-4772, bschultz@indianapolis.org

Performance Racing Industry’s Trade Show Will Not Return to Indianapolis May 2, 2008

Posted by ICVA Communications in Conventions & Meetings.
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INDIANAPOLIS – Performance Racing Industry (PRI), one of Indianapolis’ largest trade shows, which left the city after 2004 because it had outgrown the available space in the Indiana Convention Center, will not return.

Officials from PRI and the Indianapolis Convention & Visitors Association (ICVA) confirmed Friday that continued growth of the show since it moved to Orlando in 2005 will prevent it from coming back to Indianapolis even after the expansion of the Indiana Convention Center is completed in 2010.

“I want to emphasize that (Indianapolis) has done nothing wrong,” said PRI Producer Steve Lewis. “On the contrary, everything in Indianapolis – from the city to the facility to the hospitality to the hotels – was perfect in the time we were there. “The only factor in this decision is size.”

PRI and the ICVA had a letter of agreement that the show, which was held in Indianapolis from 1998 through 2004, would return annually post-expansion from 2011-2013. Visitor spending from the last PRI in Indianapolis in 2004 was estimated at $26.6 million.

However, since moving to Orlando, PRI space demands have exceeded one million square feet. The expansion of the Indiana Convention Center, which includes exhibit space in Lucas Oil Stadium, will total about 750,000 square feet.

“We fully understood that our agreement with PRI to return after expansion was never an iron-clad guarantee,” said Bob Bedell, president and CEO of the ICVA. “The agreement was well intended and in good faith for both parties. However, the growth of Steve’s show has simply exceeded his expectations as well as ours. We both worked hard to find a creative solution to handle the expanded show but it just didn’t work out.”

Trade show attendance grew from 25,000 to 39,000 during its years in Indianapolis. In Orlando, attendance has surpassed 40,000 and continues to grow. “We came to a simple mathematical conclusion that we just can’t fit in Indianapolis,” said Lewis. “On the one hand, we’re pleased with our success. But, on the other hand, it’s frustrating because it inhibited our ability to return. For me personally, it’s a loss. I made a lot of friendships in Indianapolis and have great familiarity with the community. There’s a sincere element of sadness on my part not being able to come back.”

Bedell pointed out that Fire Department Instructors Conference (FDIC) and Dealer Expo are staying in Indianapolis through construction and post-expansion. The ICVA also is booking several groups because of the expanded space, including the National Truck Equipment Association and the National Federation for Catholic Youth Ministries.

Overall, because of the expanded Convention Center and Lucas Oil Stadium, the ICVA has booked 70 groups with an anticipated attendance of 1.5 million and an estimated spending of $931.9 million from 2011 and beyond. “While we regret losing any business, there’s no question expansion was not only necessary, but will result in Indianapolis’ continued growth and success in booking trade shows, conventions and meetings,” said Bedell.

About ICVA
The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth. The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience. According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

About PRI
The PRI Trade Show is the world’s largest hardcore racing trade show, and one of the top 50 largest trade shows in North America. With more than 45,000 racing industry entrepreneurs in attendance from 45 countries, the three-day PRI Trade Show is timed so that racing retailers, engine and car builders, wholesaler/distributors, professional race teams and other industry participants can shop the latest new product introductions and have them in inventory for the next racing season.


ICVA: Bob Schultz, (317) 639-4772; bschultz@indianapolis.org
PRI: Pete Evanow, (714) 305-8083, pevanow@performanceracing.com